The Dicey (previously Cluer) family business, Bow Church Yard, at St Mary-le-Bow church, Cheapside, London.
ran a printing business here.
The business is described on a visit to Bow Church Yard in 1763 as being run by the family for "fourscore" years, which would make it founded in 1683. This must be inaccurate. Most likely it was founded by John Cluer in 1702-1710.
The earliest surviving item from the Bow Church-yard press is dated 1710.
He died 1728.
His widow ran the business after him.
In 1736, John Cluer's brother-in-law
William Dicey of Northampton
took over the printing business in Bow Church Yard, London.
His son Cluer Dicey went to London to run it.
Dicey and Co. traded in Bow Church Yard throughout the 18th century.
The business became Dicey and Sutton after 1800.
Later in the 19th century it became Sutton and Co.
It seems the building at the site today is new,
late 19th century.
See modern satellite view.
St Mary-le-Bow church and Bow Church Yard on 1720 map.
"Daffy's Elixir" was a patent medicine, sold by the Diceys and others.
The above shows how popular "Daffy's Elixir" was by the 1730s.
Queen Caroline (wife of George II) is using it for her illness in early Nov 1737.
"Daffy's Elixir" could not possibly cure her medical condition and she died on 20 Nov 1737, age 54.
This is from p.231 of [Lord John Hervey's memoirs, 1984 edn].
St Mary-le-Bow and Bow Church Yard, London, on 1746 map.
An ad in the 1780s refers to "Daffy's Elixir" patent medicine, sold by Thomas Dicey in London.
"Daffy's Cordial, warm and spicy, Sold in Bow-Church-Yard by Dicey."
From [Neuburg, 1969]. Neuburg says it "must have been one of the earliest of advertising jingles".
St Mary-le-Bow church and Bow Church Yard on 1792-99 map.
The Dicey business was at no.10 Bow Church Yard, opposite the S door of the church.
Bottle of the patent medicine, "Daffy's elixir" (centre).
From Wikimedia Commons.
Early 19th century patent medicine bottles.
Shows Dicey and Co. still at "No. 10, Bow Church Yard".
Modern street view of SE end of Bow Church Yard. Click to rotate.
View from Bow Lane looking towards the W. Church is on RHS here.
Looks like location of Dicey business at no.10 would be on LHS here, between Bow Lane and the alley.
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