He and Raikes divided the business 1725.
Raikes became owner of Gloucester Journal.
Dicey became owner of Northampton Mercury.
He was based in Northampton. |
He built up a successful business, as printers and sellers of books and maps and prints.
He also built up a major business selling patent medicines.
He, his brother-in-law John Cluer and Robert Raikes were involved by 1726 with Benjamin Okell in funding and promoting "Dr. Bateman's Pectoral Drops".
His son Cluer joined him in the business.
In 1736 he took over the running of his late brother-in-law John Cluer's London printing business from his sister and her 2nd husband. His son Cluer was sent to run it.
The Diceys sold patent medicines throughout Britain and Ireland. They even sold to the American colonies (from at least as early as 1737) and Antigua. See [Simmons, 2000].
Mary died 28 Dec 1748.
William printed a catalogue of their publications with his son Cluer in 1754. It shows they printed a range of maps, prints, music and chapbooks: "Printed and sold by William and Cluer Dicey, at their warehouse, opposite the south door of Bow-church in Bow-Church-yard".
They were "easily the most important figures of their time in popular publishing" [DNB].
[Simmons, 2000] says: "The Diceys are well known to print and book historians. No other producers of cheap print operated on the scale suggested by the Catalogue and the family has generally been regarded as its" [cheap print's] "most important printers and sellers in the eighteenth century to about the 1790s."
He died 2 Nov 1756, Northampton, age 65 yrs.
His will pr 20 April 1757, Prerogative Court of Canterbury. He is Leather Seller, of Northampton.
William and Mary had issue:
Print made by "William Dicey and Company, Bow Church Yard", c.1730-50.
St Mary-le-Bow and Bow Church Yard, London, on 1746 map.
Early 19th century patent medicine bottles.
Shows Dicey and Co. still at "No. 10, Bow Church Yard".
"Daffy's Cordial, warm and spicy, |
Sold in Bow-Church-Yard by Dicey"
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